PVPA International Engagement
EuroTier 2026 · Hannover · DLG
PVPA Strengthens International Industry Engagement Through Strategic Meeting with DLG Leadership at EuroTier 2026
Prof. Dr. Katharina Riehn welcomed the PVPA delegation in Hannover. DLG and PVPA agreed to continue their cooperation on animal health and a longer relationship between Pakistan and Germany.
- Exhibition
- EuroTier 2026, 10–13 November 2026
- Welcome
- 11 November 2026, 15:00
- Venue
- International Visitors' Lounge, DLG Stand, Hall 13, Stand 13E58, Hannover, Germany
PVPA's delegation with DLG hosts at EuroTier 2026, Hannover, under the banner DLG. Impulses for Progress. Prof. Dr. Katharina Riehn is in white. Angelina Laas of DLG Markets is in the teal jacket.
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EuroTier 2026 was held in Hannover from 10 to 13 November. On the afternoon of 11 November, the German Agricultural Society (DLG) received the Pakistan Veterinary Pharmaceuticals Association in the International Visitors' Lounge at Hall 13, Stand 13E58. The AHK UAE Office hosted the reception with DLG.
EuroTier is one of the exhibitions where people in livestock and animal health actually meet. PVPA went to put Pakistan's veterinary pharmaceutical industry in that room, and to leave with a relationship that can be worked on after the stands come down.
Official welcome by the DLG Vice President
Prof. Dr. med. vet. Katharina Riehn, Vice President of DLG and Chairwoman of the DLG Competence Center Agriculture and Food, received the delegation herself.
Before they left, the hosts asked them to thank Dr. Masud Sadiq Chaudhary, Senior Vice Chairman of PVPA. He organised the visit from Pakistan and could not travel, because of family business.
PVPA delegation led by the Chairman
Dr. Asim Mahmood Khan, Chairman of PVPA, led the delegation. With him were Dr. Khalid Iqbal, Vice Chairman (South); Mr. Shoaib Amjad, Vice Chairman (North); and Dr. Ejaz Anwar, Member of the Executive Committee and Chief Executive of Enzee Pharma.
The members who joined them are named below.
Dr. Asim Mahmood Khan
Chairman, PVPA
Chief Executive, Agriprom Pakistan (Private) Limited
Dr. Khalid Iqbal
Vice Chairman (South), PVPA
Chief Executive, Orient Traders International
Mr. Shoaib Amjad
Vice Chairman (North), PVPA
Managing Director, Leads Pharma (Private) Limited
Dr. Ejaz Anwar
Member, Executive Committee, PVPA
Chief Executive, Enzee Pharma
Members who joined the senior leadership
Company and designation are taken from PVPA's EuroTier participation list. Telephone numbers, email addresses and passport details are omitted.
- Mian Anjum IslamGeneral ManagerLeads Pharma (Private) Limited
- Mr. Muhammad Salman ChaudhryDirector OperationsLeads Pharma (Private) Limited
- Dr. Naeem KhalidChief ExecutiveMH 3 Media Activator
- Syed Abulhassan AbbasChief ExecutivePrix Pharma
- Muhammad Nadeem AliChief ExecutiveVetymed Pharma (Pvt) Ltd
- Mr. Raheel EhsanDistributorSargodha Poultry Services
- Mr. Muhammad WaqarDistributorSynergy Pharma
- Mr. Faisal ManzoorDistributorSynergy Pharma
- Mr. Muhammad Waseem AhmadDirector SalesLeads Pharma (Private) Limited
- Mr. Muhammad Hafeez Ur RehmanZonal Sales ManagerOrient Traders International
- Mr. Hassan RasheedChief ExecutiveT M Poultry Services
- Mr. Mushtaq AhmadChief ExecutiveZI Trader
- Mr. Muhammad ShahbazChief ExecutiveSubhan Poultry Services
- Muhammad AsadCEOMaacs Pharma
DLG leadership and coordination
Prof. Dr. med. vet. Katharina Riehn
Vice President, DLG (German Agricultural Society); Chairwoman, DLG Competence Center Agriculture and Food
She received the delegation in person.
Angelina Laas
Area Manager, DLG Markets GmbH, responsible for the United Kingdom, Ireland, India, Japan and South Korea
She had the welcome in hand for DLG Markets.
Florian Walther
Country Representative for Pakistan and Kuwait, German Emirati Joint Council for Industries and Commerce (AHK UAE)
He helped with the arrangements from the AHK UAE Office.
German–Pakistan animal-health cooperation
DLG and PVPA agreed to continue the cooperation, and to keep the discussion going. The aim is a stronger animal-health industry, and a Pakistan–Germany relationship that outlasts a single fair.
On the German side, that work is to be taken forward with KfW, GIZ, the AHK and the German Consulate. On the Pakistan side, it is to be taken forward with PVPA, the Drug Regulatory Authority of Pakistan (DRAP), the Ministry of Health, and the Ministry of National Food Security and Research.
IVP-2027
27–29 April 2027 · Expo Centre Lahore
PVPA also asked DLG to consider IVP-2027, the International Veterinary Pharmaceuticals and Animal Health Exhibition, which the association is holding at Expo Centre Lahore from 27 to 29 April 2027. The points put to DLG for Lahore are these.
- A German group of exhibitors at Expo Centre Lahore
- Meetings between European companies and Pakistani buyers
- Technical sessions during the three days of the exhibition
What follows
The Secretariat will take the correspondence forward with the institutions named above.
PVPA Secretariat
The Secretariat thanks Prof. Dr. Katharina Riehn and DLG for receiving the delegation, Angelina Laas for arranging the welcome, and Florian Walther for his help through the AHK UAE Office.
PVPA Secretariat, Hannover, 11 November 2026.
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